Dasar-Dasar Komunikasi periklanan, Citra Aditya Bhakti, Bandung. Irawan (1990), Manajemen Pemasaran, Yogyakarta : Lembaga Manajemen AMP YKPN. 2003 Menaklukkan pasar melalui Komunikasi. 1990, Manajemen Pemasaran Modern, Yogyakarta : Lembaga Manajemen AMP YKPN.Ĭangara, Hafid. BPS Kota Makassar.īasu, Swastha Dharmestha. Kecamatan Biringkanaya dalam Angka tahun 2018. The number of paratransit in several provinces from 1990 to 2003. BPS Kota Makassar.īadan Pusat Statistik Kota Makassar. data is collected from Badan Pusat Statistik (BPS). Statistik Daerah Kota Makassar tahun 2019.
Badan Pusat Statistik - Propinsi Sulawesi Selatan Address. Data obtained from the Central Statistics Agency (BPS) in February 2017. Kupang (Indonesia): Badan Pusat Statistik Povinsi Nusa Tenggara Timur. The research was conducted at the BNI Makassar Regional Office in 2020. While external factors are the existence of stimuli / repetitive stimuli, message content that fits the needs and attitudes of employee behavior and good experience from consumers.īadan Pusat Statistik Kota Makassar. Add a Photo for Badan Pusat Statistik - Propinsi Sulawesi Selatan located in Makassar, Indonesia. Makassar (Indonesia): Fakultas Peternakan, Universitas Hasanuddin. Furthermore, the factors that influence consumer perceptions of Indomaret advertisements are Internal / functional factors which include needs factors and mental readiness and mood factors. In terms of attractiveness, most consumers recognize that online media and social media product advertisements are more attractive than print media because they use a combination of faster intensity and clarity of images, text and color. This is because in terms of intensity, Indomaret promo ads can be accessed at any time, in terms of clarity it is also good because it presents clear, varaitive images, colors and writing. Consumer perceptions of online media and social media are also positive. However, consumers also state that there are still many shortcomings of print media brochures such as pictures and text prices that are blurred / blurry and less varied in terms of color and writing.
In terms of intensity or frequency, consumers' perceptions are very good because they are published regularly once a week. From the results of the study, it was concluded that Indomaret Store consumers have given a positive perception of promotional advertisements in brochure print media and Indomaret online media or social media. The method used is qualitative, by interviewing informants in accordance with the research objectives. This study aims to determine the effectiveness of Indomaret modern retail advertisements in Biringkanaya District.